The Center Stage is located in Phase One of West Edmonton Mall. While much of the time it sits idle, it does play an important role in the mall throughout the year. 

It’s highest profile position would be during the month of December, when it hosts Santa’s visit to the mall. On his way down from the north pole, Santa Claus will take the time to visit with children at West Edmonton Mall at the Center Stage. He often brings along several elves, Mrs. Claus, and at times even some reindeer!

The stage is also used for various other purposes, such as performances, meet and greets, showcases, etc. 

What is occurring on the stage can make all the difference between what is typically the lowest traffic Phase of the mall, and a more crowded location.